With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, bottom-line results for B2B businesses as well. More than just snackable content designed to engage for a few minutes and drive a quick consumer purchase, B2B content is based on strategic initiatives. It needs to attract, engage, and most importantly, generate quality leads. By building trust and helping prospects, great B2B content moves potential buyers further along the sales funnel.